Digital marketing has changed just about every business and consumer market. It has brought buyers and consumers incredible power by giving them the ability to purchase products and services, on their demand.
This places two heavy responsibilities on brand owners everywhere:
- Always be “on”
- Always be relevant
If your company cannot deliver both of these factors equally well it will not do well in today’s competitive marketplace. New technologies today allow buyers and consumers to find information, see products and services in action, and chat with company representatives about very specific product and/or industry questions. These factors have all contributed to this new on-demand market.
- Categories:
- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.