How to Avoid Being Swindled
The legal system doesn't seem to be set up to help us honest people. Due process will take many years, and it will suck the life from you in time and attorneys' fees. And when you finally reach the courthouse, you probably won’t find a judge who cares about your "little issue" anyway.
So, what are we to do? How do we stop these criminals? The only way to understand them is to study them. If we can identify their patterns, we can avoid succumbing to their plots.
Am I asking you to have ESP? Yes. Do I expect that to always work? No. But, with practice, your intuition can help you avoid being swindled, at least some of the time. So, here are some signals:
- They’re smooth, charismatic, unflappable
- They won’t answer all of your questions
- They don’t like to put things in writing
- They make you go to them
Bernie Madoff is a good example of all these things. He was smooth, so smooth that people approached him to manage their investments. Many of his victims took the first proper step: asking the right questions. But if they asked too many questions, Bernie told them that this probably wasn’t the right investment for them. That, of course, only made them want to work with him all the more...a key psychological ploy...which con artists often employ. At that point, most people get that feeling in their belly: their instinct telling them to run. But many don't.
When you get that feeling, respect it. Your instinct is a reflection of all the things you know, but can’t verbally explain why you know them. If you can parse out the logic, you’ll understand why you feel the way you do and you’ll be able to make an informed decision.
Bernie Madoff bamboozled $65 billion from thousands and thousands of investors. Most companies have been taken at one time or another and it never feels good. It’s great to get the frustration off my chest, and if you think it will help you, please share your experiences as well.
A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC