How Newspapers Can Monetize Data

Planning offers and ad packages for advertisers:

Data is a goldmine for newspapers, which have the potential to reinvent the process of planning sales strategies. By studying, recognizing and understanding readers’ preferences and interest areas, publishers can plan ad space packages that deliver extra impact for advertisers. For example, if the data shows a trend that middle-age business executives prefer and consume mostly business and sports pages and click on auto and real estate ads; then publishers can plan packages that feature ad space in special sports editions for auto and real estate advertisers. The newspaper companies that strategize around big data will deliver greater value to their advertisers and high consumer engagement. They will not only get the right content to the right consumers at the right time but also build a sustainable growth model. As content consumption churns out big data at a rate faster than ever before, it will become central to newspapers’ business strategy. Digital is driving a significant shift in traditional news delivery and consumption, but big data will bring the consumer and the content closer together. How are you collecting and integrating data to build new revenue models?

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