How to Measure Your Print Ad’s Effectiveness

Last week, FEI marketing whiz Marka gave the tribe some tips on creating print ads that get results. This week, the tribe learns how to measure those results. Remember, fire = print.

Marka sat on a bench in the lobby near FEI’s main entrance. Behind her loomed a wide fountain consisting of three gorgeous marble sculptures: Org, Org’s father Autho, and Org’s grandfather Prometheus—three generations of FEI leadership. The three sculptures stood side by -side, with steady streams of water gushing from their mouths into the aquamarine pool below.