Long-time blog readers have seen this statement before: A good vendor is as important as a good customer. A client of mine spoke those words to me almost 25 years ago. I remember being thunderstruck and going around the corner to write it down. On the next reprint of my business cards, I made certain that that phrase appeared at the bottom. It made quite an impression on those who noticed and some outstanding conversations ensued.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.