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Needless to say, we are living in interesting times in the printing industry. As an industry veteran, I can remember whining with my fellow sales reps about our company’s pricing and the tough competition in the marketplace.
- “Our prices are too high.”
- “There is no way ABC Printing can do it for that price.”
- “If we only had a web.”
- “If we only had an eight-color press with a coater.”
That was in the ’80s, ’90s and into the early 2000s. Little did we know that we were actually selling in the “glory years.” Today, I’m certain many printing reps speak the same language; however, now their gripes are truly legitimate!
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