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T.J. Tedesco
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Last week, FEI marketing whiz Marka told savvy salesperson Zoot about the advantages of a Customer Loyalty Program. This week, Marka shows Zoot how to calculate how effective FEI’s loyalty program is. Remember, fire = print.
Zoot and Marka sat at a table at GrapeLeaf Yogurt. They observed a happy customer at the register, getting a free froyo because he’d punched the tenth box on his rewards card.
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- Categories:
- Business Management - Marketing/Sales
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T.J. Tedesco
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Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
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