How to Break Even, Even in the Worst Month for Your Printing Company -Carl Gerhardt

By Carl Gerhardt

As business owners, we tend to be overly optimistic when building our cost structure. We end up with fixed costs that are built to cover our “average” or even “highest” sales months. In my view and experience, this is not the best way to make money.

Instead, build your fixed cost structure around your “lowest” or “worst” projected month, and you will find it easier to be profitable and be one of the profit leaders in the industry.

« Previous 1 2 All

0 Comments

View Comments

Carl Gerhardt Author's page Carl Gerhardt is the chairman of Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign & Graphics Operations LCC, and a world leader in marketing, visual and graphics communications, linking more than 600 locations in the United States, Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, MI, is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, MD, is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.

How to Break Even, Even in Your Worst Month