How to Break Even, Even in Your Worst Month
As business owners, we tend to be overly optimistic when building our cost structure. We end up with fixed costs that are built to cover our “average” or even “highest” sales months. In my view and experience, this is not the best way to make money.
Instead, build your fixed cost structure around your “lowest” or “worst” projected month, and you will find it easier to be profitable and be one of the profit leaders in the industry.
Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.