Honesty! What a Concept!
In the movie, Miracle on 34th Street, Santa Claus suggests to a mother that Gimbels, a rival store, offers a better pair of skates, the gift that her child desperately wants for Christmas. The head of the toy department overhears the conversation and is furious. Kris Kringle was specifically instructed to steer children and parents towards Macy’s products regardless of whether they are inferior.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at email@example.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.