Here’s an Example of How Social Media Won Me a Surprise Sale
I was recently contacted by a prospect through Twitter. To be honest, I hadn’t really registered that I was connected to this person. But it turned out that he had been following my social media feeds keenly. He was interested in what I was saying on social media and wanted to find out more about the opportunities of working with me.
We had a quick phone call and, within 10 minutes, I had acquired a new client. Even better, there was no negotiation about price.
If I had attempted this through traditional sales methods, winning this client would have taken weeks
I would have had to spend a very long time talking to them in order to win the work. Firstly, I would have had to persuade them to take my calls. Then I would have to build a relationship, get them to feel pain and encourage them to buy.
In this case, I only had to be personally involved in the final, very swift, stage of the sale. Using social media made the final sale extremely easy.
If you want to win sales like this, it’s important to engage your social media connections
My connection would never have contacted me if I wasn’t publishing a regular stream of information that interested them. Too many people are silent in social media. Or they spend too much time promoting themselves. Alternatively, they waste time going for the hard sell.
What could you share on social media that would interest your connections?
P.S.: If you’d like more information on how to use social media to sell print, download my free e-guide “Ten Social Media Rules For Print Sales People” right now at http://profitableprintrelationships.com/social-media-printing-marketing/ You’ll also receive my regular "Views from the print buyer" bulletin, full of ideas on how to use social media and sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."