Like a dog with a bone, I’m stuck on one idea lately—how to help provide print education to new corporate customers. I’m talking about the production, creative, marketing and print buying pros who’ve entered the field within the last year or so.
Aren’t these newbies just like the members of every other “freshman class” who came before them…learning the ropes of print buying and paper by specifying one job at a time? I don’t see why this isn’t true. Do you?
- Categories:
- Business Management - Marketing/Sales
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com