Help Your Clients Cheat...and be Rewarded
After much testing and scrutinizing on both sides, the design team of Gather Journal decided to splurge on the cover (Mohawk Via Linen) and save money on the inside (Lynx Opaque).
Cheat and be rewarded
“Nothing new to you,” you say? Then take this as a friendly reminder or even better yet, a chance to call on your existing clients and prospects.
If you’re a printer, here’s your chance to shine. Help your catalog, magazine and even brochure clients take advantage of this cheating trend. Help them grab their audience’s attention by splurging on the cover. Then balance that with a less expensive paper for the inside pages.
Use this cheating technique to help your design clients create stunning pieces while staying within their tight budgets...and be prepared to reap the glory.
Check out my video highlighting the Gather Journal and why this magazine is satisfying in every way—from mouthwatering recipes and photography to the nutritious essays and enticing graphic design.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.