Help Me Spread the Real News
Here’s the kicker: I read a similar piece last week. It was by someone else on a different site. It, too, pretended to tell readers why picking printers is an important decision. The information was so top-to-bottom bad, I had to write a “Print Tip” on that same topic this week (www.printbuyersinternational.com).
I am a fan of all sorts of printing companies, by the way. Real facilities, online firms, big-box-store print centers...you name it. What I’m no fan of is fake journalism. I’d hate to think that businesspeople are reading these thin pieces and making decisions based on them.
I suppose many of the online article sites have no editors, no one putting the brakes on self-promotional pieces claiming to be objective.
So, with that said, I invite all printers out there to pen their own articles or blog posts. Add them to your sites, your customer newsletters, your local business journals, and each and every online article site you can find that will accept it.
Tell people how to work with the printing industry. Share your wisdom in small posts and long articles. Be informational, not promotional.
If more and more people are getting their news and information online, let’s be sure what they’re learning about the printing business is fair and accurate.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com