Happy Saint Patrick's Day!
This one has everything you want in an ad for the holiday. The theme is obvious, the information is easy to find and there are no extra elements. The large beer screams, "drink me!" As a result, the message is clear: come party and have fun with us at Hooligans.
I love the stylized "Saint Patrick's Day" in this one. Plus, the ad is simple and straightforward. Touting the $5 prices is a smart move and they stand out in yellow against the green. At this club, along with beer, you can get the traditional festive meal in the U.S. Did you know they don't eat corned beef and cabbage much in Ireland? They are more likely to have lamb to celebrate.
As a passionate reader, I would like to believe that people will spend St. Patrick's day reading . . . yeah, right! But I give credit to the bookstore for trying. And this is the first ad I've seen this year with the pot of gold. Notice that there is no indication of any promotion or specials for the holiday. They just use the visuals to capture attention and I think it works.