Graphic Arts Students Prepared for a Mixed-Media World
5. Have you attended any professional events or conferences? What could organizations that host professional events and conferences do to attract more student participation?
Most organizations already offer a discount to students, which is very helpful given the prices of textbooks. One thing I’ve enjoyed about the TAGA conferences that I think other organizations could implement is planned events just for the students. As much as networking with professionals is very important, networking with students from other schools can also help you get connections (and make some good friends!)
6. How do you see print’s role in the media mix today? What do you think is the future of print?
Today’s media mix is certainly evolving as digital communication channels become more and more of a norm. Recently at Clemson’s Bill Treadaway Print Leadership Forum, there was a talk by Daniel Dejan of Sappi. He talked about how digital media has become a disruptive technology as it has altered the communications market and the way we receive information. In that change however, print can now be used to do what it does best instead of being used to do everything. In a way print is relieved of some pieces of communication that can be better handled by new channels, allowing it to shine even more in the right context. Print will never go away because it is tactile, emotional, engaging, personal, and real. It certainly is not the only channel of communication, but it is an integral part of today’s media mix, and, if applied correctly, can have a powerful impact.
Print can also be used together with digital media to create completely new experiences like augmented reality. I think applications like AR and QR codes will continue to move forward in the future. Print will always have its place as part of the publications market, but, as technology advances, I expect to see more integration of digital and printed media.