And that question is, “Where are we going?” This core question will point any company’s strategy development and follow-on branding in the right direction. Not asking this question could easily leave your company vulnerable to competitive threats and brand erosion.
The reason it’s so essential to know your core direction is because the past decade has ushered in so much change to the business and consumer marketplace it’s mind-boggling. In fact, much of what was once commonly understood to be smart strategy has been turned on its head. This has put many companies out of business and left just as many struggling to figure out how to make their revenues grow or just plain out stay in business.
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.