Good News: Your Client Just Closed
Others, too, found jobs locally and the list of new clients I picked up grew like crazy: Lotus, Harvard Secondary School, Baxter Travenol, Technomed, and on and on.
It took me a while, but eventually I was doing four times as much work thanks to what originally looked like a disaster.
The key was that I was prepared.
By having fanned out within my account and having multiple sources of contacts. I knew practically everyone at the company and they knew me. When they left, I stayed in touch and voilà. I was in like the cat at night.
Companies close and move or are bought out without consulting the print sales rep. Sad, but true. Play your cards right and bad news can turn into gold.
Start preparing today for this very likely possibility.
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