Good Content Is Ok. Great Content Rocks!
Wow! Did you just read this last paragraph? How many of these expressions do we hear all the time? Answer: Many of them. What is so intriguing about my writing them together in one place? First, is it creative to try to put all of these expressions together in an original manner to make a point? Yes. Does it provide intriguing content? Yes. Therefore, in order for a blog post to be engaging it must provide more than my wording and your reading. It must be a two-way dialog or conversation. It must be about taking the words that are on the device you are reading from—words transformed into a story worth sharing and acting upon.
Isn’t this what you want your customers to do when they think of you? If you sound like everyone else, you lack great content. Always remember: People can duplicate your ideas, but they can’t replicate your DNA. So, what do you bring to your stakeholders–online and offline—that is great content?
Ryan T. Sauers has spent 25 years leading and/or consulting with printing, graphics, promotional and visual communications related organizations. Ryan is President of the independent consulting firm, Sauers Consulting Strategies, founded in 2010.
Key areas of focus of the firm include: sales training, marketing strategy, personal branding, leadership development and organizational change.
Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMOs in the world and achieved the top designation of Certified Marketing Executive through Sales and Marketing Executives International.
Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. He is a Certified Myers Briggs, DiSC and Emotional Intelligence Practitioner (one of few in US to achieve all 3 rigorous certifications related to human communications, personality & behavior).
Sauers is working on his Doctoral degree in Organizational Leadership and hosts a radio show in Atlanta (Marketing Matters). He is author of the best-selling books Everyone is in Sales and Would You Buy from You? More info at: RyanSauers.com