Good Content Is Ok. Great Content Rocks!
Wow! Did you just read this last paragraph? How many of these expressions do we hear all the time? Answer: Many of them. What is so intriguing about my writing them together in one place? First, is it creative to try to put all of these expressions together in an original manner to make a point? Yes. Does it provide intriguing content? Yes. Therefore, in order for a blog post to be engaging it must provide more than my wording and your reading. It must be a two-way dialog or conversation. It must be about taking the words that are on the device you are reading from—words transformed into a story worth sharing and acting upon.
Isn’t this what you want your customers to do when they think of you? If you sound like everyone else, you lack great content. Always remember: People can duplicate your ideas, but they can’t replicate your DNA. So, what do you bring to your stakeholders–online and offline—that is great content?
Ryan T. Sauers has spent nearly 30 years running, leading or consulting with printing, graphics, promotional and visual communications-related organizations. Sauers is CEO of two companies, Sauers Consulting Strategies LLC and End Resultz Inc. that among other things, owns magazines and is a media firm. Key areas of focus of the firms include sales training, marketing strategy, personal branding, leadership development and organizational change.
Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMOs globally and achieved the top designation of Certified Marketing Executive through Sales and Marketing Executives International.
Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. He is a Certified Myers Briggs, DiSC and Emotional Intelligence Practitioner (one of few in the U.S. to achieve all three rigorous certifications related to human communications, personality and behavior).
Sauers has completed his doctoral-level coursework in Organizational Leadership and is now (ABD - All But Dissertation) working on his dissertation on why some entrepreneurs and small businesses achieve initial and long-term success, whereas countless others do not.
Sauers is the host of the Marketing Matters radio show in Atlanta that later becomes a global podcast. He also is the host of the Community Connections TV show that comes out in video and podcast form. Sauers is the author of the best-selling books, Everyone is in Sales, and Would You Buy from You? More info at RyanSauers.com or call (678) 825-2049 or email Ryan@RyanSauers.com