Good Branding is Expensive. Great Branding Can't Be Bought.

Which brings us to the simple conclusion that if you are working on building a great brand you’re working on every aspect of your company’s messaging and that includes your products, employees, systems, customer relations, vendor relations, and everything else your company touches every day. If you do that you can easily build a great brand, and not just a good one.

The alternative is to spend a lot of money paying for marketing in many different types of media to “get the word out.” That’s an expensive way of building a brand, and here’s a clue. If your company isn’t functioning at the same high level you’ve promised in your marketing the market won’t believe you. And that can become a very expensive way to build a brand indeed.
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Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330.7708 or visit www.marketcues.com. How can he help solve your branding issues?

Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.