Go Old School: Wear a Suit
Disclaimer: I got halfway through writing this blog and realized how snooty it reads. I’m not trying to brag, just make a point. You’ve been warned.
Much to the dismay of the Farquharson Fashion Police (read: Kathryn Jane, my oldest), I have and wear business suits that were purchased close to 30 years ago.
Go with quality and you can never go wrong.
I wear them with braces that are nearly as old (no, not suspenders. You buy suspenders at Family Dollar. You buy braces at Nordstroms) and dress shirts and ties.
The shoes, typically Allen Edmonds wing tips, are shined and scuff-free. On my wrist is a Rolex Classic (a real one, as far as you know).
In the 1980’s, this was the standard, everyday look for the male businessman. Today, the only time this combination is seen is when there is a casket around him as well.
Casual Friday led to Casual Everyday as Corporate America morphed into corporate ‘merica, yo and it took the well-dressed with it. Chinos and the relaxed look now rule the day while the Old School rue the rule.
Whom do you know who has the reputation of being a sharp dresser? What is your overall impression of him/her?
Wearing a business suit sends a message and a positive one at that. As my ex-wife once pointed out, you ARE the product and people will buy from YOU more than they buy your product.
As such, dress the part.
Bill Farquharson is a Vice President at NAPL. His training programs can drive the sales of print reps and selling owners. Check out his Sales Resources page and contact him at (781) 934-7036 or firstname.lastname@example.org
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at email@example.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.