
By
T.J. Tedesco
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Last week, Fire Enterprises, Inc. (FEI) marketing maven Marka told savvy salesperson Zoot and FEI tribe leader Org how plain, text-only e-mails can achieve better results for FEI than traditional promotional e-mails. This week, Marka and Zoot discuss why FEI’s marketing communications should prioritize compelling offers over flashy designs. Remember, fire = print.
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- Business Management - Marketing/Sales

Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
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