Girl Scout Cookie Wars: Creating the Ultimate Value-Added Pitch for Patches!
Granted she is the daughter of a radio host, but when I heard this cookie pitch from Girl Scout Emma Kelly on the radio, I knew it had to be shared here. The pitch is at 2:27-3:35 in the recording, and you can listen to it here.
Without giving away the spin, I can honestly say it’s GENIUS. Regardless of who came up with it, it was delivered like a pro, and I would buy cookies from this kid for life! She removed the sale from the sale, and created an entirely new way to think about, and experience the cookies.
Now take this lesson from a 10-year old, and apply it to your world. When was the last time your pitch inspired your customers to re-think the possibilities with your products and services? And for fun...which Girl Scout cookie are you craving right now?
Print Long and Prosper...and please check out my weekly #PrintChat on Twitter every Wednesday at 4 p.m. EST!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at PrintMediaCentr.com providing information and resources to the global print and marketing community ... with some fun in the mix! She is a noted a Print Buyerologist, Industry Speaker and Blogger, Cultivator of the Print Production Professionals Group on LinkedIn, and host of PMC's weekly #PrintChat on Twitter Wednesday's at 4 p.m. ET. Corn has more than 25 years of experience working in advertising and marketing, and currently works behind the scenes with printers helping them to form meaningful relationships with customers, and industry suppliers, events and organizations helping them achieve success with their cross media and social media marketing endeavors. Twitter: @PrintMediaCentr