Girl Scout Cookie Wars: Creating the Ultimate Value-Added Pitch for Patches!
Granted she is the daughter of a radio host, but when I heard this cookie pitch from Girl Scout Emma Kelly on the radio, I knew it had to be shared here. The pitch is at 2:27-3:35 in the recording, and you can listen to it here.
Without giving away the spin, I can honestly say it’s GENIUS. Regardless of who came up with it, it was delivered like a pro, and I would buy cookies from this kid for life! She removed the sale from the sale, and created an entirely new way to think about, and experience the cookies.
Now take this lesson from a 10-year old, and apply it to your world. When was the last time your pitch inspired your customers to re-think the possibilities with your products and services? And for fun...which Girl Scout cookie are you craving right now?
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Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.