Ghost of Vertis Haunts Us
And for that, we STILL have Vertis to thank. So yes, I’ll kick it while it’s down because it just won’t die. Even after its third bankruptcy and subsequent takeover by Quad, Vertis continues as the model of margin compression and value destruction we all wish would go away. It has a ghost of the past, a ghost of the present, and it’s sure to have a ghost of the future. When reaching for that Holy Grail, there’s always that chance that we’ll turn ourselves into dust. What the Dickens!?
A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC