Getting to know Google+
We recently had to reopen our Google account and start a new Google+ business page. In the process, we took note of our findings to offer you some advice.
ESTABLISHING YOUR PAGE
If you do not have a Google account, sign up. After you have an account, create a business Google+ page. Answer all questions that are asked about your business and leave no blanks.
Helpful hint: Use one email address for all social media accounts and save your passwords on the same Excel spreadsheet or other document, which is only accessible to team members.
ROUND THEM UP
After you have made your Google+ business page, create circles. Circles can be employees, competitors, industry leaders, resources, VIPs, etc. Circles allow businesses to tailor messages to specific audiences. Now, begin searching and adding businesses or individuals to your circles.
Helpful hint: Google+ users do not know to which circle you assign them—only you will. For example, if Affinity Express has a new job announcement and wants to share it with current and prospective employees, we would select the appropriate circle and post. Only those in the circles can see the post.
POST ON GOOGLE+
Posting on Google+ is like a blend between LinkedIn, Facebook and Twitter. As a Google+ user, you are taking advantage of the positive qualities of each of these social media accounts.
