Getting More from Your Website

“There are some shortcuts that can help. By adding a simple widget that automatically updates our O-site with posts from each of our social media pages, we can keep our O-site looking fresh.”

3) Are there any errors?

“Nothing hurts an O-site more than content laced with spelling, grammatical and content errors,” Marka said.

“After making an investment in designing and promoting our O-site, it’d be a pity to ruin a positive first impression by showcasing a glaring mistake,” Numo remarked.

“Now you’ve got it!” Marka said.

Today’s FIRE! Point
A growing number of print buyers are conducting business online, and it’s important that a printing company’s Website convey a favorable, accurate representation of its brand to these potential customers. An site that lacks a professional look and structure may give prospects the impression that the company is similarly sloppy in other areas. An effective Website should be structured properly, current and up-to-date, and free of errors.

FIRE! in Action
Good Website Messaging Drives Sales Results

Besides shoes, Zappos.com sells a “customer-first” mentality. Every page of the company’s Website sends the message that it offers timely, diligent service from shopping to delivery. In 2010, Amazon bought Zappos for $1.2 billion; the company also increased sales 50 percent in Q1 of 2010.

Next week: Website talk continues with Marka’s tips on search engine optimization (SEO) for business Websites.