Get More Subscribers for Your Email List
“Say, for instance, we mail a postcard promoting our new matches,” Marka continued. “On the back, we ask recipients to scan a QR code, which will take them to a O-page where they can join our O-newsletter list. We might include a call-to-action like this: ‘Scan this QR code to subscribe to our weekly O-newsletter. Get quick tips on everything from lighting a fire to getting the most from your matches that will help you save money and avoid harmful, costly accidents.’”
“I’m positive that implementing these tips will help us grow our O-newsletter list like a Cyclops after puberty,” Lucy said.
At that moment, Zoot walked into Lucy’s office, a piece of olive hanging from his lip. “Hey, Lucy, how...” He noticed Marka. “Oh, shoot!”
“I knew it was you!” Marka cried, as she chased Zoot down the hallway.
A larger broadcast email list means more brand impressions and more potential sales. Email list development should be an ongoing process. If you make it quick and easy for subscribers to share your content, you’ll help your enewsletter reach a wider audience. Cross-promote your email offerings—liberally, but as appropriate—via your social media, website and print marketing activities. Make sure you give people a reason to subscribe.
FIRE! in Action: Waterford Crystal Boosts Its Email List
The crystal and china company used a variety of list-building tactics to increase its email subscriptions by 11 percent.
Next week: The four key elements of an effective website.