Get More Subscribers for Your Email List

“So we get creative!” Marka replied. “We include one or two paragraphs of text in the actual O-mail. Then, we give readers a link to a page on our O-site containing the whole text. Finally, we prominently place ‘share’ buttons—one for each major O-cial network with a ‘share’ feature—on every newsletter O-page.”

“We should make it easy for anyone who stumbles upon our O-newsletter page—via O-Facebook sharing, an Oogle search, or whatever—to join our list,” Lucy advised.

“Good point,” Marka said. “Every O-newsletter page will prominently feature a ‘Subscribe’ button.”

Marka returned to the whiteboard.

Tip #2 – Cross-promote your O-newsletter.

“An easy way to add new subscribers is to train all customer-facing employees to collect O-mail addresses for new customers or inquiries,” Marka said. “Then, these employees will add each new O-mail address to our master list, noting the source from which it came, of course. We can cross-promote our O-newsletter via:

• O-site pages,
• O-cial media accounts,
• O-mail signatures of all employees,
• O-blog posts, and
• Other O-web marketing activities.

“QR codes make it possible for our print marketing activities to drive people to our subscribe page,” Lucy added. “Examples include: [She picked up a piece of coal and began writing on the board.]

• print advertisements,
• direct O-mail,
• in-store signage/display ads,
• trade show booths/displays, and
• marketing collateral (brochures, business cards, etc.).

“No matter how thoroughly we promote our O-newsletter,” Marka remarked, “it won’t yield the results we want if we don’t...”

Tip #3 – Give people a reason to subscribe.

“‘Subscribe to our newsletter’ might be succinct, but I doubt it’ll inspire people to take action,” Marka noted. “Most people feel like they already subscribe to too many O-mail newsletters. Why add ours to their inbox? We must state, clearly and compellingly, why our O-mail is worth their time.