Full Stream Ahead for Océ in Color
Finally, being entirely Océ designed and developed, the new press runs the full suite of Océ PRISMA workflow software, so it can handle all the common data streams and integrate into both transactional and publishing workflows. This also should facilitate the transition to inkjet (and color) for Océ VarioStream customers who make the jump to color as workflows can remain essentially unchanged.
I've generally liked Océ products over the years, but they didn’t always get me excited about their potential in the marketplace. The ColorStream 3500 changes that. It shows Océ is seriously committed to inkjet color printing for a broad market.
While the JetStream line works well for ultra-high volume full color, the new system fills a big hole in the company’s product line-up and addresses the needs of customers looking for a reliable migration path to color, all with a system that doesn't require dramatic changes in workflows or physical plants. As such, it is not only a important machine for Océ, it is an important machine for the industry.
While not a landmark device in the way of the IBM 3700 or Xerox DocuTech, it is one that could change the landscape of the inkjet market for transactional and other types of production printing. It is reaching the market at the right time, as economies and business conditions begin to stabilize. It will certainly seize the attention of owners of existing Océ continuous feed systems, and of other print providers looking to make the jump to inkjet. The potential is huge.
Lastly, this system got its start before the Canon acquisition of Océ, and one has to wonder what will come next given what Canon brings to the party. And I have to say that it’s nice to see some manufacturing going back to Poing. Océ has been building printers there since it was a Siemens factory some 30 years ago—hence its address Siemensallee. You have to like a place where you can see the Alps from the parking lot.