From a Printed Magazine to an iPad App
What happened: Last year, Conde Nast closed several of its “big magazine titles” including Gourmet magazine. Few liked this. The graphic arts industry watched one of its venerable magazines go away just a couple months ago. Magazines have always opened and closed but there is an obvious leaning toward digital.
Conde Nast announced in June that Gourmet is coming back as a free iPad app. The Magazine Publishers of America reports that “Internet-sourced subscriptions will generate 24% of new business sales among member magazines in 2010.” Ouch, if you’re one of the magazine printers who lost the printed version and double ouch if you didn’t pickup the contract for producing either a digital PDF format or a Website with an ongoing life of its own.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.