From Print to Digital: Transform Your Business
"And as you know most online competitors say well, there's gonna be this automatic thing where the local pizza guy is gonna build his own ad. What we found out is, no, we have to build it for him. And how are we going to do that when we used to sell $2,000 ads and now we're selling $200 ads and we have to build them."
And this is where Affinity Express comes in: we have technology, sure, that makes the process easier. But what we sell is services: the expertise of our people, who create ads, web pages, emails, videos and more day in and day out.
Digital is too big, too dynamic, for any one business to know everything. What you can know well is one part of the whole, and the part that matters most to your target customers. Affinity Express knows not only the newspaper business but also the business of the end-customer: the pizza guy who is advertising on the news website.
Build Your Digital DNA
"And that digital DNA is really interesting because those folks are not afraid to fail, and they don't have to know the end of the story to try something."
If you know how the story ends, what is the point of starting it? We are in it for the adventure, and because we are confident that we've arrived and will get someplace even better. Are you?