Free Publicity: 5 Fundamental Promotional Strategies from PR Pros
5) Wait for Slow Times in Your Market
Reporters take advantage of slow news times like holidays when government offices are closed, and so do most of our sources. When are your biggest downtimes?
Slow times can be great opportunities for marketing your business because 1) you may have more staff and resources to devote to marketing and 2) chances are this is your competitors’ downtime too.
To learn more best practices for marketing your company, Jeff Crilley, an Emmy Award winning reporter and PR professional, is presenting “Talk the Talk: Getting the Attention Your Business Deserves” at the 2014 Print Leadership Summit, June 2–3, Dallas, TX.