Webinars have replaced introductory sales meetings. More and more business people are “getting to know” companies by first attending one or more of their webinars before they respond to a telephone call from an eager-beaver sales representative or shake that rep’s hand for the first time. Given these facts it is becoming increasingly more important to know how to design and run a solid webinar that hits the touch points a prospective customer is interested in learning about.
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- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.