Forget CSI’s Forensics Lab – Check Out Canon Solutions America's New Media Lab
Canon has also undertaken two activities to bring together and educate the community of inkjet users and designers. First, they contracted with Elizabeth Gooding and Mary Schilling to write a comprehensive, 150-page "Designer’s Guide to Inkjet." The goal is to educate designers on how to get the most out of this technology. This approach of meeting the needs of Canon's customers’ customers indicates a significant depth in understanding and investment in inkjet as a mainstream technology for the foreseeable future.
They also announced the formation of a user community for Canon Solutions America customers and prospects to learn and share knowledge about inkjet technologies, applications and business solutions. They’ve named this user group thINK, which is probably the best association name I’ve heard in a long time. The board of directors includes representatives from SG360, IWCO, Darwill, Intersections and GlobalSoft Digital along with non-voting representation from Canon Solutions America. Their first event is scheduled for Sept. 8-10, in New York City and anyone interested in inkjet should keep an eye on how the agenda for this event evolves. It could become an important one.
So, inkjet technology, media and education are all rapidly evolving and Canon clearly has a strategy to be a leader in all three of those areas. I’ll look at some of their PRISMA workflow solutions in upcoming blogs, but thought that this would be of interest as well.
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.