Are Promo Materials Immaterial?
I once had a boss who used to say—“The cobbler’s kids go barefoot.”—every time I asked him for a brochure or some materials I could drop off while prospecting for new business. It took me awhile to figure out that what he was saying was that it is a common phenomenon in business that you are so busy performing the work for your clients that the very thing you need for YOURSELF never gets done.
- Categories:
- Business Management - Marketing/Sales
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.
