For Direct Mail and USPS Regulations, Direct Mail Pal 2012 Delivers!
Once again, Printing Industries of America is featuring another great title from Printing Industries Press as our Book of the Month for April/May 2012. Direct Mail Pal 2012: A Direct Mail Production Handbook covers all of the changes in postal rules, rates, options, and practices in order to help you navigate through a changing environment and effectively plan and operate while maximizing your profitability.
If you are a direct mail production professional or printer expanding into direct mail, novice or experienced, this handbook is for you. Direct mail personalization, according to recent data, rose 46 percent from 2010 to 2011. With the proper knowledge and planning this book provides, you can take advantage of this growing trend.
This publication is highly recommended by our staff here at Printing Industries of America for its current information and comprehensive scope. Amy Woodall, director of Technical Information, Printing Industries Press, shared some insights about Direct Mail Pal 2012. Ms. Woodall served as editor and project manager on this publication and worked closely with the book’s authors, T. J. Tedesco and Charley Howard. Here, she shares her insights with us about the Book of the Month:
Why did you choose Direct Mail Pal 2012 as the Book of the Month for April/May 2012?
This is one of our newest titles from Printing Industries Press and a long-time best seller. The first edition was released ten years ago and has been on the top ten list of our publications since its release. An updated version was long overdue. This book was chosen as the book of the month because I wanted to be sure people knew about the wealth of information about direct mail available in this update.
The authors mentioned in your interview with them that this book helps printers with new rates and regulations set by the USPS. In what ways does the book address these new concerns?