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Last week, I received a call from a printer asking how the firm could better follow-up on quotes. The caller explained how the company spends so much time getting the opportunity to quote that it is critical to be available to help customers through the final stages of the decision process. The problem was that the company did not have a reliable, predictable follow-up process.
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Michael Casey
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Michael Casey is the founder of Survey Advantage and strategic partner with several printer associations and franchises. By leveraging information from a printer’s estimation and production software, Mike’s business has helped hundreds of printers automate their customer feedback and lead generation process. He may be reached via e-mail or (401) 560-0311 ext. 103. Read printer case studies on the Survey Advantage Website.
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