How Do You Follow Up on a Successful Job?
What do you do when you’ve delivered a job to your customer?
Most printing companies do very little. Hopefully, they remember to send the invoice! But that’s about it…
If you do nothing when you deliver a job, you are wasting an excellent sales opportunity.
Here are five ways to make the most of a job delivery
For the first two, you may choose to put the items with the delivery or with the invoice. You could even do both!
- Include some sweets with the delivery or the invoice
- Include some marketing material — a branded pen or a branded notepad for instance
- Include a flyer giving details about other products you produce (you’ll be surprised about how little customers know about your other products, even when you’re convinced that they do!)
- Follow up with a call to check how the customer liked the job (and what they would like to order next!)
- Follow up with a customer survey
All of these tactics allow you to extend the conversation with your client. They are excellent ways to increase customer loyalty and to increase sales.
Which one will you put into practice this week?
P.S. Find out more ideas on how to increase sales with today’s buyers: download my free e-book Ten Common Print Selling Errors and What To Do About Them right now, You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."