Follow the Marketers, not Your Peers
I don’t think the answer to success in the print industry has anything to do with new equipment or speed of delivery. It’s much bigger than that. We need to identify, understand and follow marketing trends, and track how information is shared and consumed. Since the dynamics keeps changing, we have no time to waste.
Make it a resolution for 2013 to get ahead of your competition.
- Categories:
- Business Management - Marketing/Sales
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
