Follow the Marketers, not Your Peers
If you ask me, printers spend too much time with other printers. They need to get outside of the industry and go where the marketers are.
It seems to me that successful printing companies are expanding their services into additional marketing areas, such as on-demand messaging, integrated marketing efforts, real-time marketing, email marketing, and so on. Print is still a component of most marketing plans—sometimes it’s featured; sometimes it plays a supporting role.
- Categories:
- Business Management - Marketing/Sales
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
