Fold of the Week: 2-in-1 Reversible Brochure
So, today I’ve got an absolutely killer low budget idea for turning two brochures into one dual-purpose design. Here’s what makes it great:
- This idea utilizes the most machinable, easy fold, which makes it widely accessible to marketers and their preferred printers.
- It’s one of those ideas that might never occur to you until you see it in application.
I hope after watching this episode you’ll be looking for ways to put this idea into practice. Thanks so much for watching. I’ll see you next week.
How were these brochures produced?
Folding Style: Reverse Accordion Fold
Sample #1: Connexion Printing Consultants for Wanderlust Tours
Paper: 80 lb Gloss Text
Sample #2: PCA - An RRD Company for Archdiocese of Baltimore
Paper: 100 lb Cougar Opaque White Text
Finishing: Score, Machine Fold
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.