Five Words that Really Matter
Be in your client's world
The printing industry is a great industry and a great community. But sometimes we all get too wrapped up in what we do. We sometimes forget that it's all about our clients.
Our clients are generally not that interested in print. They are usually not bothered about the pain and the processes that we go through in order to make sure jobs are delivered on time and that they're high quality.
Our clients are interested in what we can do for their business
We should focus on that, rather than the world of print. Then we have a far better chance of having worthwhile conversations with them. We have a far better chance of selling them more print.
P.S. Find out more ideas on how to engage with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. Also, check out my book “How To Stop Print Buyers Choosing On Price” where you learn how to create sales messages that focus on business results.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."