Five Ways to Save Money on your Direct Mail!
4) Flats are Different...
If your piece is bigger than 6 1/8" tall and 11 1/2" wide, than it is a "Flat." Flats will costs more to mail than letters and postcards do, but there are still ways to get some automation discounts. The address block on any newsletter/magazine or other similar piece is at the TOP of the piece, where the folded or stitched edge is to the right. This means if the mailer panel is on the BACK cover, it's along the top. If it's on the FRONT cover, than it's at the lower left corner and looks upside down. This isn't a mistake... it's just the way it is.
5) When in Doubt, ASK!
If you're not sure how to design your direct mail pieces for best use of space, best postal rates, and keeping all postal regulations in mind, just ask! Our Direct Mail / Mail Processing department is always up to date on the latest USPS rules and regulations. You can also consult your local USPS Mailpiece Design Analyst. Follow this link find your local MDA.
For other helpful information about setting up your Direct Mail pieces, visit the Direct Mail Postal Regulations page on our website.