Five Tips for Ordering Online Ads

4. Animation

• Let us know the elements you would like to see in the first, second, third frame, etc.
• Draw storyboard if you can (but it is not required)
• Tell us how you would like the animation to flow from one screen to the next. In other words

1. 1. Please start off the animation with the image of the car entering the frame.
   2. While keeping the car on the screen, the next frame should have the logo along with the main headline.
   3. Next bring in the sale price of the vehicle with the original price crossed out in red.
   4. The last screen should be the logo again with all the contact information: phone number, address and website.

• If you are referencing one of your previous ads, indicate the information to include and to leave out.

5. Other Elements Explain what elements, fonts and colors the designer can or cannot use. To illustrate: "Please use one or two heart elements in the same pink shade as the logo." or "We do not want any fancy fonts in this ad."

Things to Avoid Refrain from giving directions are not very specific or can be interpreted in different ways:

Bad:     "The ad does not flow."

Better:  "The flow of the animation needs to be the logo, the image of the bike, the headline, the minor copy and the contact information along with the website."

Bad:     "The background needs to be green.

Better:  "Specify what kind of green you would like. If you can include an image with the particular color you have in mind or specify the color swatch number in Photoshop, that is even better.

Bad:     "The text needs to be eye-catching."

Better:  "Please use a bolder font for the main headline and make the word "free" in all caps and red."

Bad:     "The design needs to pop."

Better:  "Please make the logo stand out more compared to the rest of the background. The sale price also needs to be more noticeable, as well as the ‘Click Here' button."

Remember that less is more and keep it simple.