Five Quick Things About Voicemail

Is it even worth it to leave a voicemail message? If you believe it is, then keep reading to learn five ways to make yours better.

1. Make it brief.
2. Anything of importance needs to be said in the first 10 seconds (name, company, phone number). Anything that comes after that has a lesser chance of being heard, so you need to get the good stuff in early.
3. They’re probably not going to call you back, so the best that you can do is to make a positive impression. Be positive, upbeat and memorable.
4. With each subsequent voicemail message, remind them of your diligence: “This is the 3rd time I’ve called. How many people call you three times? Can you imagine how hard I am going to work for you when you become a client?” According to my highly suspect and random study of audiences over the years, 90% of all first-time voicemail message sales calls go without a follow-up. Do you want to be different? Then call twice.
5. Make your last message, “I hope I have impressed upon you the fact that I am diligent and have differentiated myself. You’re probably not calling me back only because you don’t need anything right now. When that changes, here again is my phone number...”

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Bill Farquharson can be reached at (781) 934-7036 or bill@aspirefor.com