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Is it even worth it to leave a voicemail message? If you believe it is, then keep reading to learn five ways to make yours better.
- Make it brief.
- Anything of importance needs to be said in the first 10 seconds (name, company, phone number). Anything that comes after that has a lesser chance of being heard, so you need to get the good stuff in early.
- They’re probably not going to call you back, so the best that you can do is to make a positive impression. Be positive, upbeat and memorable.
- With each subsequent voicemail message, remind them of your diligence: “This is the 3rd time I’ve called. How many people call you three times? Can you imagine how hard I am going to work for you when you become a client?” According to my highly suspect and random study of audiences over the years, 90% of all first-time voicemail message sales calls go without a follow-up. Do you want to be different? Then call twice.
- Make your last message, “I hope I have impressed upon you the fact that I am diligent and have differentiated myself. You’re probably not calling me back only because you don’t need anything right now. When that changes, here again is my phone number...”
Need sales?
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Bill Farquharson can be reached at (781) 934-7036 or bill@aspirefor.com
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- Categories:
- Business Management - Marketing/Sales

Bill Farquharson is President of Aspire For, sales trainer for the graphic arts industry, author of "The 25 Best Sales Tips Ever" series and co-author of "Who's Making Money at Digital/Inkjet…and How?" Both are available on Amazon.com. Email him at Bill@AspireFor.com or call (781) 934-7036.
In addition to Bill's Printing Impressions monthly columns and weekly blogs, he publishes a weekly Short Attention Span Sales Tips providing instantly-applicable ideas for sales growth and its challenges. For further information, visit BillFarquharson.com
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