Five Marketing Love Languages
Who doesn’t like receiving a birthday, anniversary or unexpected gift? We rip open the wrapping paper as we excitedly anticipate what is inside. For givers, the thrill is in the emotion they see on recipients’ faces.
The art of giving gifts is one that needs to be practiced within reasonable limits of a business or it can backfire. For many companies, giving away promotional items or drastic discounts can attract people who just want the discount. Which will result in not coming back to spend their own money or referring others versus qualified prospects who are likely to buy regularly and tell their friends.
Giveaways and freebies should be tailored to the demographic and audience who need or want the service (the ideal customer profile) and inspires them to come back for more.
Every holiday season, like many businesses, Affinity Express sends a card. Our tradition is to interpret famous paintings in embroidery to show off our digitizing services. If you have seen one of these cards, it’s very likely you were amazed by the intricacy and beauty when Van Gogh, Monet or Degas’s visions were recast in thread. Perhaps you have even contacted our tea to ask for an extra. These gifts may be small but they leave a lasting impression and reinforce that there is no company in our space that can deliver the same level of quality.
Quality Time—spending time focusing on another’s needs
Quality time is difficult to share these days, especially with the hundreds of distractions around us. From e-mail notifications to social media updates to text message alerts, we are constantly distracted from giving our attention and focus to customers’ (or even employees’) needs.
Simply giving customers the time they need, without distraction or rushing, can be the difference between selling or not selling. When you walk into meetings or see customers or employees walk through the door, put the phone down, turn away from your current preoccupation and give them time.
I recall the local candy shop in my hometown of Riverside, California. My cousin, sisters and I visited this store for more than a decade and the owners remembered each of us. From asking about school to remembering our talents and the sports we played, the owners would always stop and give us their attention. This is a big reason we kept returning.
Quality time can be found face-to-face but also on social media. Setting aside time daily to focus on what clients are saying on the Internet can make businesses more successful.
Acts of Service—how you can best do something