Five Marketing Love Languages - Printing Impressions

By vanessarosev

According to many marketers, we are evolving from B2C and B2B to H2H (human-to-human) marketing—a style in which businesses see their customers as people with emotions who will interact and feel compelled to take action. “Emotionally, people need to receive love,” states author Gary Chapman, author of “The Five Love Languages.”

Because customers, employees and vendors are human and have emotions, it makes sense to apply Chapman’s work to create the “five marketing love languages.”

Words of Affirmation—unsolicited compliments

Encouraging words can go a long way for customers but also for employees. Companies spend many hours developing campaigns to attract and build loyalty with their customers and comparably little time doing the same with their employees

Simply by listening and acting upon requests, identifying problem areas and seeking continuous improvement within departments and among individuals, a business can boost the overall morale and productivity.

A recent report, “Triumph Over Disengagement” conducted by Gartner research, stated employers who engage with their employees will have higher:

Profitability by 22%
Productivity by 21%
Customer metrics by 10%

Compared to businesses that do not engage their employees, these businesses also have:

37% less absenteeism
65% less turnover

If employees are happy and satisfied, customers will also be satisfied as recognized by Gartner. And who wouldn’t want to see a 22% increase in profits?

Laurenly, a local retailer in Orange County, California, sells designer clothing to a specific demographic: women who follow and spend money on high fashion. They have gathered a strong following on social media sites like Instagram and Facebook for their clothing, as well as for weekly motivational words from the owner and team members. Through their words of affirmation, Laurenly has inspired a group of women who love fashion to feel more confident.

How has this benefited them? They have opened up another store location in Los Angeles County and have created a following of over 5,000 shoppers nationally. Business is booming for Laurenly.