Five Big Strategies to Gain a Bigger Market Slice in 2012
4) Build good will.
Although knowledge is power, having a trusted set of relationships is worth more. People are more likely to return to a company that has demonstrated a sincere desire to get to know their needs and will be more likely to spread the word to their friends about it.
A great way to get the word out is to offer thought leadership articles to appropriate industry publications—print and online—to build credibility and a stead readership of your written word.
5) Ask for the order.
A fairly common mistake marketers make is to assume their prospects will ask how to signup for their products and services. The reality is, it’s important to provide a clear path from inquiry to sale so when professional credentials and product performance issues have been satisfied, a prospect can easily become a customer. This should not be an inordinately complicated process as most customers prefer simplicity when purchasing a product or service.
Most marketers realize that prospects don’t want to read lengthy online text. Rather, they want to find the answers to their basic questions quickly and be provided with a clear path to take action when they’re ready.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips - as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?
Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.