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“Talking green” with your customers means understanding their businesses and their needs. Your sustainability strategies should not be focused on just your company; you should be looking for prospects that will resonate with your values and principles.
A fisherman will tell you that you won’t catch a single fish if you don’t go where the fish are—and use the right bait.
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- Categories:
- Business Management - Sustainability

• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.
Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.
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