First Rule of Sales: Always Ask for the Order

Last week, FEI sales leader Zoot educated a young salesperson on how voice-mail messages can lead to sales opportunities. This week, Zoot gives Ganymede a valuable lesson on the best phrase he knows for closing a sale. Remember, fire = print.

Zoot walked into Ganymede’s office to find him slumped in his chair. “What’s wrong?” Zoot asked.