And for My Next Impression...
In his brilliant book, Blink, author Malcolm Gladwell makes a point about “thin-slicing.” That is, the first impression we get about someone and how we make instant judgments, whether we know it or not.
What are the Top 10 Mistakes Printing Industry Salespeople Make? Click here to find out.
In sales, there is a starting point that signifies the beginning of the process that will hopefully end in an order (and prompt payment of our invoices, if I take this fantasy the whole way!). What’s yours? Do you simply pick up the phone and call? Do you send a letter first? Or perhaps you simply stop by and bang on the door. That’s how we did it in the old days.
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- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
